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Why PowerPoint is Making Us All Stupid May 20, 2008

Posted by Chase in Design, Marketing.
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Power Point, Really?

Image courtesy of flickr user benoitvinceaux

This article is inspired by an article I read in Wired by Edward Tufte quite awhile back, and since then PowerPoint has reached a new iteration and has become even more pervasive.

I’m writing this article because after finishing another semester, I look back on the last few weeks fondly and yet there is a large black mark upon those memories. That black mark sits directly upon final presentations in my International Trade Finance class. And if I see another black on navy, cerulean on white monstrosity I might cry.

PowerPoint, an Education in Saying Nothing

It is my opinion that PowerPoint and the complicity of our education system are killing the fine art of rhetoric, that’s speaking for those of you that are proficient in said program. There was once a time when a presenter had to stand on his own, with only a podium to hide his shame and fear.

Now it seems like anyone willing to stand up can put together a PowerPoint and call what they’re doing a presentation or a speech. generic images far too often take the place of useful content, placing aesthetic above content and cohesion. This is what I refer to a the clip art mentality.

I can remember in 7th grade when I first discovered powerpoint and clip art, and I’m told powerpoints are now used in many grade schools. At the time I questioned the need for such venal window dressing, but my teacher assured me that people wouldn’t pay attention to a presentation without graphics. No doubt, that what the teachers’ book for the class said as well.

This is a problem for me because it enforces inattentiveness, and a near contempt for content and detail.In short this approach teaches mediocrity

Further more I take issue with the emphasis on the bullet point format.

  • Its condecending, “bullet points” imply some sort of forceful authority of the speaker by means other than actual knowledge of the subject.
  • They lack detail and solid information
  • Like talking points in politics, they are the most simple one sided view of any issue
  • Most information does not lend itself to lists
  • and would be more meaningful as a paragraph
  • They smack of a cheesy sales pitch, think time share

Why are you trying to sell me something?

Because of their lack of detail and focus on gloss most PowerPoint presentations come across as a sales pitch. It is sad to think that the art of oration is being ground into a routine of selling a flimsy idea. Don’t get me wrong, I’m always in support of selling something but the content needs to be there. I especially have a problem with general education focusing on this ell yourself mentality. It isn’t intellectually or academically honest or meaningful.

Roundup

Our schools with help from Microsoft are using PowerPoint to make us all mindless machines for buying and selling. Ditch PowerPoint for awhile and learn to present without it, you’ll find that you don’t need clip art or bullet points to get your point across.

Random Design of the Week #2 May 19, 2008

Posted by Chase in Design.
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Random Design 2

My Inspiration

This design was inspired by a photo of a friend, Sean, who is a painter. The first published version can be found here. This initial version was a bit of a social cometary, but I noticed that there was a definite focus on fashion especially with the bright pink and yellow scarf. So my concept was born, and I decided that pink and yellow would be my palette.

Design Elements

I used stars for several reasons.

  • Retro fashion appeal
  • They can be used to point to things
  • Symbolism / Connotation

If you notice, I make use of a lot of diagonal lines. Primarily, they already existed in the original image. They also form leading lines that guide your eyes in a circular path around the image.

Sean’s eyes are looking at the words fashion star, which is my attempt to create irony. His semi hipster attire might imply that he would shun the label. It was also in my opinion a nice subtle touch.

Notes on Design Trends

  • Again I’m making use of halftones, which are still popular in grunge and fashion designs online.
  • Bright Colors, pink and yellow are very spring, and 80’s retro like the stars
  • Texture, as in material texture, is great in Fashion Designs on the web

As always, I hope this helps with your design queries and quandaries

Random Design of the Week May 12, 2008

Posted by Chase in Design.
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For my Random Design this Week I chose to do a hypothetical fashion ad.

deepBlue

So I found a cool stock image on deviantArt, which if you don’t know is a great place to pick up stock images. This photo was taken by *faestock. OK, so with crediting the photographer out of the way, which is only polite, back to my idea. **This image can be viewed at full size on my deviantArt page.

I was inspired by a number of recent trends, including grunge brushes, web 2.0 reflections, bright stripes, and the ever popular halftone filter. Initially I wanted to take the girl and reflect her on a glassy “floor.” That was as simple as copying and flipping her followed by a gradient and appropriate transparency.

The pose was my next inspiration, it looked like her Spidey sense was tingling. So I tired to give that life in radiating rings some of which I broke up with halftones to create a visual metaphor for tingling. I was hoping to achieve a subtle touch like I mentioned in an earlier post.

The color palette was drawn from the original image, literally with the eyedropper tool. I tried to keep it mostly cool with a couple of warm accents. I wanted to create the impression of abstract “cool” but keep some sort of earthy, human, or organic touch.

The Circles are supposed to be very feminine in contrast to the straight dividing line, stripes, and cityscape. It was no mistake either that the straight lines and circles inhabit different halves of the image.

I hope this provides some insight into my creative process, and please comment as I love to get input.

The Power of Subtlety May 12, 2008

Posted by Chase in Design.
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A while back I was surfing through some pages about business cards when I came across a clip from American Psycho in which the main character Patrick Bateman is comparing business cards. If you haven’t seen the film or read the book, Bateman is a killer with an MBA and an unfulfilling job in upper management. Despite his lack of interest in his work, he is very imaging conscious and stresses over the approval of his peers. This is a sentiment that many of us in the fields of marketing and design can relate to.

At first glance all of the cards appear unimaginative and corporate standard. The differences come in nuances of background color and typeface. The colors are as similar as bone and egg shell, but one card stands out. While the others differentiate with more fashionable typefaces or raised lettering, Paul Allen’s has a watermark. The watermark doesn’t stand out at a distance but up close it’s something truly special within the confines of the otherwise bland corporate format.

There is a lesson to be learned here about the power of subtlety. A small difference in style or presentation can go miles to set you apart. Appreciation for nuance also says a lot about you a designer or marketing professional, it lets customers know that you will pay attention to them and their project.

Roundup: Small details = Differentiation, Detail orientation speaks volumes