For my Random Design this Week I chose to do a hypothetical fashion ad.

So I found a cool stock image on deviantArt, which if you don’t know is a great place to pick up stock images. This photo was taken by *faestock. OK, so with crediting the photographer out of the way, which is only polite, back to my idea. **This image can be viewed at full size on my deviantArt page.

I was inspired by a number of recent trends, including grunge brushes, web 2.0 reflections, bright stripes, and the ever popular halftone filter. Initially I wanted to take the girl and reflect her on a glassy “floor.” That was as simple as copying and flipping her followed by a gradient and appropriate transparency.

The pose was my next inspiration, it looked like her Spidey sense was tingling. So I tired to give that life in radiating rings some of which I broke up with halftones to create a visual metaphor for tingling. I was hoping to achieve a subtle touch like I mentioned in an earlier post.

The color palette was drawn from the original image, literally with the eyedropper tool. I tried to keep it mostly cool with a couple of warm accents. I wanted to create the impression of abstract “cool” but keep some sort of earthy, human, or organic touch.

The Circles are supposed to be very feminine in contrast to the straight dividing line, stripes, and cityscape. It was no mistake either that the straight lines and circles inhabit different halves of the image.

I hope this provides some insight into my creative process, and please comment as I love to get input.